Out Of BOUNDS

In collaboration with HypeClub, we created one of our most satisfying sets to date. Inspired by concepts from concert productions, fashion runway, projection based art installations, and experiential sport activations we created large scale build including 60 ft LED screens, water screen projections, a 100 ft olympic sized all black pool, and full 360 view of custom visuals.

Task: Be bold in the face of adversity.

Themed around water, reflections, earth elements, video projection technology, and golf create another dimension filled with diverse challenges for the Audemars Piguet golf ambassadors.

Task: Be bold in the face of adversity.

Themed around water, reflections, earth elements, video projection technology, and golf create another dimension filled with diverse challenges for the Audemars Piguet golf ambassadors.

Task: Be bold in the face of adversity.

Themed around water, reflections, earth elements, video projection technology, and golf create another dimension filled with diverse challenges for the Audemars Piguet golf ambassadors.

Task: Be bold in the face of adversity.

Themed around water, reflections, earth elements, video projection technology, and golf create another dimension filled with diverse challenges for the Audemars Piguet golf ambassadors.

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The story line had AP ambassadors challenged by various extreme weather elements found in the game of golf. These elements included wind, water, and heat, but set in villainous character forms of crashing waves, water cyclones, fire cyclones and giant sink holes. This build was 4 months of pre-production, creating the visuals, mapping, and construction all to capture necessary shots within a 4 hour time frame.

Credits || Client: Audemars Piguet | Agency: Hype Club | Director : Josh Sullivan - Hype Club | Director Video: Wyatt Seaverns - Joy Punch | DP: Bryant Swanstrom | Producer: EJ Collins - Hype Club | Producer: Laurie Bergthold - Hype Club | Creative Director: Chris Alba - The Cult Creatives | Set Design/Build: Brian Reguly | Visuals: Ivan Ceron - 4017III Studios | Photography - Koury Angelo

Green Locker ROOM

Green Locker ROOM

In Collaboration with Hype Club we created a monochromatic green locker room. The set was designed by Cult’s Chief Creative Officer Chris Alba and built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters.

In Collaboration with Hype Club we created a monochromatic green locker room. The set was designed by Cult’s Chief Creative Officer Chris Alba and built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters.

In Collaboration with Hype Club we created a monochromatic green locker room. The set was designed by Cult’s Chief Creative Officer Chris Alba and built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters.

Credits || Client: Audemars Piguet Agency: Hype Club | Director : Josh Sullivan - Hype Club | Creative Director: Chris Alba - The Cult Creatives | Producer: EJ Collins - Hype Club | Producer: Laurie Bergthold - Hype Club | Set Design/Build: Mark Helf - Red Wagon | Photography - Koury Angelo

In Collaboration with Hype Club we created a monochromatic green locker room. The set was designed by Cult’s Chief Creative Officer Chris Alba and built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters.

Credits || Client: Audemars Piguet Agency: Hype Club | Director : Josh Sullivan - Hype Club | Creative Director: Chris Alba - The Cult Creatives | Producer: EJ Collins - Hype Club | Producer: Laurie Bergthold - Hype Club | Set Design/Build: Mark Helf - Red Wagon | Photography - Koury Angelo

In Collaboration with Hype Club we created a monochromatic green locker room. The set was designed by Cult’s Chief Creative Officer Chris Alba and built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters.

Credits || Client: Audemars Piguet Agency: Hype Club | Director : Josh Sullivan - Hype Club | Creative Director: Chris Alba - The Cult Creatives | Producer: EJ Collins - Hype Club | Producer: Laurie Bergthold - Hype Club | Set Design/Build: Mark Helf - Red Wagon | Photography - Koury Angelo

MIRRORS

Green Locker ROOM

MIRROR

In Collaboration with Hype Club and inspired by the photograph of Walter Looss Jr. we created a large scale infinity mirror box. The set was designed by Cult’s Chief Creative Officer Chris Alba and photographer Koury Angelo and was built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters. The first version of this design was created using 6” mini mirrors and a storm trooper action figure.

In Collaboration with Hype Club and inspired by the photograph of Walter Looss Jr. we created a large scale infinity mirror box. The set was designed by Cult’s Chief Creative Officer Chris Alba and photographer Koury Angelo and was built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters. The first version of this design was created using 6” mini mirrors and a storm trooper action figure.

In Collaboration with Hype Club and inspired by the photograph of Walter Looss Jr. we created a large scale infinity mirror box. The set was designed by Cult’s Chief Creative Officer Chris Alba and photographer Koury Angelo and was built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters. The first version of this design was created using 6” mini mirrors and a storm trooper action figure.

In Collaboration with Hype Club and inspired by the photograph of Walter Looss Jr. we created a large scale infinity mirror box. The set was designed by Cult’s Chief Creative Officer Chris Alba and photographer Koury Angelo and was built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters. The first version of this design was created using 6” mini mirrors and a storm trooper action figure.

In Collaboration with Hype Club and inspired by the photograph of Walter Looss Jr. we created a large scale infinity mirror box. The set was designed by Cult’s Chief Creative Officer Chris Alba and photographer Koury Angelo and was built at a studio in Los Angeles. The set was then trucked to Georgia where it would be shot with all Audemars Piguet ambassadors following the Monday The Masters. The first version of this design was created using 6” mini mirrors and a storm trooper action figure.